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Our Tech Standards

Screen Resolution

Screen resolution is the amount of pixels that makes up the size of the viewing area of a screen. Since we develop our websites to work on all mobile devices using Responsive Web Design, the page width of your site isn't important. However, if we do use a fixed-width, it will be 1040 pixels wide for your website.

Web Site Navigation

With responsive web design being the technology of today, menu navigation is on top or left of a web page. We prefer to build menu navigation on top/bottom. If your site is built at a fixed-width, the menu will be on the top or right side of a web page. We do this so site visitors can print a page better. We also implement the navigation to work on mobile devices. Our standard for actual menu links is image, text or CSS/JS.

Images for Websites

We prefer to use JPG format for images. We also use PNG for images that require a transparent background. We do on occations use GIF's and animated GIF's too.

File Formats

When we design content for marketing or print media, we use Jpeg (*.JPG), Ping (*.PNG), Gif (*.GIF), Tiff (*.TIF), Flash (*.SWF), Post Script (*.EPS), Adobe PDF (*.PDF), Adobe Illustrator (*.AI), PhotoShop (*.PSD), InDesign (*.INDD), CorelDraw (*.CDR), Scaleable Vector Graphic (*.SVG), Adobe AIR (*.AIR), Blender (*.BLEND), Adobe Animate (*.JS), Poser (*.PZ3), Premier Pro (*.PRPROJ), After Effects (*.AEP), Word (*.DOCX), Publisher (*.PUB), Text (*.TXT)


Because Adobe Flash (Now called Animate) is not supported on Apple and Android mobile devices, we prefer not to use it unless we have too. To replace the Flash animation options for a website, we use CSS/JS (Adobe Animate) for animated images or interactive content.

Audio - Video

With the current HTML5 platform being used on modern browsers, we use the "audio" and "video" tags to display audio and video. If there is a YouTube version available, we prefer to embed that in a website. We mostly use standard *.mp3 and *.mp4.

Search Engine Optimization (SEO)

The whole point of a website is so that people will find you on the web. There are many ways to approach SEO for your site. Html sites are the best for SEO, because search bots (like Google) can index all the words it finds in the html of your pages. Flash sites are not good for SEO, so, because of the popularity of mobile devices, we do not develop in Flash.

The keys to good SEO is to provide “keywords” on your pages that you think people will use to search for your site. There are three places that “key words” are inserted into html code that is not seen on the browser page.

1) Title (visible on top of browser window) This is where you usually put the name of your site and just a couple of the most important key words. Example; “Pixelink Media – Web Design, Graphics, Marketing, Multimedia”. You need to keep this as short as possible. 55 Characters max.

2) Description (not visible on browser page) This is a long description of your site. This usually shows up in search engines next to your title or web address (www.yourdomain.com). Example; “Pixelink Media – Web Design, Graphic Design and Multimedia Development” 155 Characters max.

3) "ALT" Tag (not seen on the web page) This is the text that should be set for all images. It is not visible to the eye, but is visible to search engines. The real key is to describe the image with good keywords.

And then there is your Html Text (seen on the web pages). This is the text that is visible on your web page. The real key is to mention as many keywords as you can on each page with links pointing to other pages on your site.

More Info On SEO: Basic Guide To Search Engine Optimization

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