To help make the project we design for you look the best it can be, taking the best photos will be crucial for that professional look you want. Whether you are taking photos for catalogs, brochures or website, follow these tips for the best results.
Digital Camera vs Phone Camera
More and more people are carrying a smartphone with a camera; and although it's convenient, the quality on a smartphone is not as good as a digital camera. The goal is to take photos with high quality output. Digital cameras provide the best photos with 12 megapixels or more. If you use a smartphone, be sure you have at least a minimum 5 megapixels or more.
Use The Proper Camera Orientation
Typcially, people who use smartphones tend to take photos with the orientation of their camera in a "Portrait" position (up/down). However, when taking photos for most digital content it is best to take your photos with the orientation being in the "Landscape" position (sideways - wide angle). As you can see in the below info-graphic, especially if you are taking photos for a website, desktop computer screens are wide (landscape orientation). So, if using a phone, be sure to turn your phone sideways for the best viewing experience for your website visitors. Photos that are correctly taken will fill the landscape screen much better.
We Need Your Raw, Un-Edited Photos
To get the best quality content, we ask that you send us the raw, uncompressed and un-edited photos at the original high quailty size (typically 2000 pixels wide or more). As a matter of fact, the larger the image, the better; because it is easier to shrink a photo then to enlarge a small photo. Enlarging small photos to fit bigger areas will make the photo look pixelated, blurry and of poor quailty.
When we design content for you, sometimes we have to fit a photo into an irregular shaped area that is different then the photo you send us. To get the BEST look we prefer that all photos you take are not cropped or edited in anyway (let us do the editing). We also ask for larger images that displays the entire subject in a photo with surrounding backgrounds. The reason for this, is if you crop a photo too close (zoomed in) and we have to fit it in an irregular shape, some of the important parts of a photo will disappear. Let us take care of zooming in. See the example below...
The Key To Great Photos... Lighting!
To get the best photo possible, use a good camera and have your subject well lit with white, soft lighting. Photographers use "3 Point Lighting" to achieve that professional look. However, most people can take decent photos if they just have the proper lighting conditions. Here are a few tips...
- Take photos in bright or sunny areas
- Use soft-white lighting
- Stay away from "yellowish" lights
- Make sure the entire subject is in the photo
- Use a solid backdrop color if background will be removed by us
- Avoid unnecessory glares and reflections
- When shooting Glass, make sure there are no objects behind that don't belong.
- Above all else... Do not edit photos, let us take care of it.