With the popularity of mobile devices such as Tablets and Smartphones; more and more people are using search engines to find infomation quickly... the phone book is a dying breed. If you have a website, your website needs to be "Mobile Friendly" and able to display on mobile devices as a simple, easy to use website. To learn more, read on!
What Is Responsive Web Design?
Responsive Web design (RWD) is a web technology where your web page resizes itself automatically depending on the type of device it is being viewed on. This is what we call a "Mobile Friendly" website that can be viewed on desktop computers, laptops, tablets, or mobile-phone screens.
What's Wrong With A Standard Website?
Websites that are built with a fixed-width layout do not look good on a smart-phone, and the navigation can be too small for fingers. The content on the phone is really small, which leaves a user to either scroll or zoom in to read the content. Traditionally, smart-phone users do not like to do that. It can actually look bad for your business.
How Does Responsive Web Design Work?
The purpose of responsive design is to have one site built, but with different elements that respond differently when viewed on devices of different sizes. (see graphic below)
Basically, a Responsive built website has blocks (or columns) of content that is re-sized to fit a particular device. Example; On a desktop computer, there may be 3 columns of text across the page. But, when viewed on a smart-phone, the 3 columns shift vertically and might appear as a single column. Images will resize instead of distorting the layout or getting cut off.
Why You Need To Switch To Responsive Web Design
More people are using mobile devices. And using a fixed-width web design can look bad for your business. With mobile computing becoming the norm, you need to have your site built so that mobile users can use and read your website on their small screens easily!
In April 2015, Google has implemented a new algorithm for mobile searches (on mobile devices) that will benefit websites that are mobile friendly. Websites that DO NOT meet mobile usability standards will be given lower rankings in organic search results. Since many clients are seeing 50% or more of their search traffic coming from mobile devices, losing ranking in mobile organic search would have potentially a negative impact. What this means, is that those sites that “pass” the mobile usability test will be labeled “mobile-friendly” in mobile search results, which should draw more click-throughs. Read Google's Official Press Release
VIDEO Explains How To See If A Website Is Mobile Friendly...